AYURVEDA   |   QUESTION OF THE WEEK

Who are the guests in your ayurveda resort, are they ladies or gentlemen?

AYURVEDA DOCTORS AND EXPERTS ANSWER YOUR QUESTIONS. 

It is female in the majority, but we've started getting more men coming in now. I think, men are finally accepting that they can be open about their fears about their problems, that it is more acceptable for them to. Men also go through the same emotions as women. The problem is, that in my generation, the men were taught not to show their emotions. They had to be the man in the house, but today it's changing.

Not only gender approach is changing, but also the age of our guests. Still the most of our guests belong to so called 'older generation', but we are getting quite a few of the younger women coming in, who are successful, ambitious, but very stressed out. They are afraid to show their weaknesses, but in SwaSwara they are finding the space for'cocooning'. 

I always tell people when you come here, it's like getting 'cocooned'. It's like going back into the womb of the mother. It is transformation process after which you emerge as the dragonfly. 

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We serve people all around the world mainly from the countries in Europe where we have our major client base - Germany, Austria, Switzerland, France, Russia and Ukraine and our clients are from all age group and gender. In our past experience lady guests are comparatively more than gentlemen. 

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German and Russian guests are regularly seen to book Ayurveda Packages with ABAD. We also receive guests from France, Reunion Island, Austria and Switzerland. Ladies are mostly interested rather than gents to undergo ayurveda treatments.

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